About Us

Our partners in Europe, Israel and New York take what to most people would be "just rocks" and create beautiful, cut, polished diamonds. They sell these diamonds to retail jewelry stores all across the United States. Just one visit to Direct Diamond will convince you that there is a sharp distinction between true wholesale prices as defined by Direct Diamond, and the so-called discount prices as defined by many others.

We have an excellent selection of loose diamonds in all shapes and sizes. Most have received diamond grading reports from three of the most well-known gem trade labs in the United States...Gemological Institute of America (G.I.A.), American Gem Society (A.G.S.) and European Gemological Laboratory North America (E.G.L. - U.S.A.) We also have an extensive inventory of 14k, 18k, and platinum engagement rings, wedding sets and bands...diamond bracelets, pendants and earrings as well as fine ruby, emerald, sapphire and other precious gems.

Our collections of engagement rings, wedding sets and bands will give you the ability to choose just the ones you want...each making a totally individual statement. Just like the man or woman who will wear it. We pride ourselves greatly in our courteous and friendly service, and will always do our best to see that you have an exciting and pleasant experience when visiting our showroom and offices.

Sincerely,

Rick Lingerfelt
Diamonds, (G.I.A.)