Shop at Direct Diamonds so you don't make the single biggest mistake in buying a diamond: paying too much!

At Direct Diamond, we offer our customers uncompromising quality, unquestionable service, and unparalleled value. Service and commitment to our customers includes everything from impeccable jewelry and watch repair, to artistic custom design. We also have an extensive inventory of 14k, 18k yellow gold, white gold, and platinum rings.

Our goal is to provide our clients with the best in fine diamonds, colored gem stones , and gold jewelry at the most competitive discounts possible.

Wholesale vs Retail Pricing: Is there really a difference in price? The difference in pricing is astounding! From information taken from ads published in the Jewelry Inc. Magazine, the average retail sale price of a 1.01 carat Princess Cut Diamond ( I in color, SI2 in clarity) ranges from $4,949.00 to $5,500.00. Our price for the exact diamond (with a GIA or EGL-USA certificate) starts at $2,900.00.

When You Shop, Shop Wisely!
Be Prepared!
Why are most diamonds advertised without listing the color and clarity? Most ads might feature a diamond with a very low price without any mention of clarity and color. If the diamond is priced according to it's value, any ad would proudly brag about the quality and list the specifics.

How can we offer such savings? We keep it simple: as manufacturer and cutter of diamonds, we can take away the middle man, provide a large, diverse inventory, and limit overhead expenses to preserve the wholesale experience!

Wholesale prices are at least 30-40% less than
what you can expect to pay in retail.